One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are focused on the product, that’s not a platitude. When that truly is your reason for coming into the studio, is just to try to make the very best product you can, when that is exclusive of everything else, it’s remarkable how insignificant or unimportant a lot of other stuff becomes. Titles or organizational structures, that’s not the lens through which we see our peers.
— Jony Ive

(Source: The New York Times)

All the work that I have done—this is a very strange business, and a very strange endeavor of life—all the work that I have done in my life will be obsolete by the time I am fifty. Apple II is obsolete now, Apple I’s were obsolete many years ago. Macintosh is on the verge of becoming obsolete in the next few years.

This is a field where one does not write a Principia which holds up for two hundred years. This is not a field where one paints a painting that will be looked at for centuries, or builds a church that will be admired and looked at in astonishment for centuries.

No, this is a field where one does one’s work and in ten years its obsolete, and really will not be usable in ten or twenty years. I mean, you can’t go back and use and Apple I, cuz there’s no software for it. In another ten years or so you won’t be able to use an Apple II. You won’t even be able to fire it up and see what it was like.

So its sort of like sediment of rocks. You’re building up a mountain, and you get to contribute your little layer of sedimentary rock to make the mountain that much higher. But no one on the surface will, unless they have x-ray vision, will see your sediment. They’ll stand on it, it’ll be appreciated by that rare geologist, but no, its not like the renaissance at all. Its very different.

When you grow up you tend to get told the world is the way it is and you’re life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.

— Steve Jobs
Interview with Santa Clara Valley Historical Association, 1994


[The new Apple Campus plans call for] 6 square kilometers of curved glass manufactured by Seele in Germany using specialized processes to prevent clouding or distortions. Seele has doubled the size of its production facility to accommodate the project.


When you want to understand something that’s never been understood before, what you have to do is construct conceptual scaffolding. And if you’re trying to design a computer you will literally immerse yourself in the thousands of details necessary; all of a sudden, as the scaffolding gets set up high enough, it will all become clearer and clearer and that’s when the breakthrough starts. It is a rhythmic experience, or it is an experience where everything’s related to everything else and it’s all intertwined. And it’s such a fragile, delicate experience that it’s very much like music. But you could never describe it to anyone.
Reblogged from
Tags: steve jobs
In late November, Nguyen was seated at the dinner table in Steve Job’s home on Waverly St in Palo Alto. Also present were Eddy Cue and Tim Cook and other Apple executives. Steve led the conversation while eating a beet salad:

“I’m going to give you a number, Bill, and if you like it, let’s do it and just be done with this whole thing. Okay?” Bill agreed.

Jobs passed a piece of paper to Nguyen and Bill nodded. The deal was done. Apple successfully acquired Lala for roughly $80M (purchase price) with an additional $80M in retention bonuses for the remaining employees valuing the entire deal around $160M.
At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. Apple expects everything you do to be amazing… That is not the case at Intel, where no one expects you to be amazing.
— Former Anobit CEO Ariel Maislos


You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
— Steve Jobs (via sahil)
Reblogged from Sahil